Press Release TBCW Day 3 LHR 2014

Telenor Bridal Couture Week- Day 3 Journal

Lahore: December 13, 2014: The final day of Pakistan’s most anticipated bridal show, Telenor Bridal Couture Week 2014 attracted a huge number of celebrities, socialites and fashionistas. The audiences were treated to the beautiful aroma of fresh flowers and fun activities in the foyer area, where they captured the fun moments in the beautifully designed lounges amidst fresh flower arrangements, and were further enthralled by the change in décor of the ramp area.

The fashion show started with Designer Mini Bindra’s luxurious collection titled Rubaaiyat-e-Khayyam. Her collection was an ode to famous poet Omar Khayyam’s Rubaaiyat, which is a collection of short poems on love. Hence, the couture line too was an amalgamation of short sub-collections of beautiful fabrics fused with her modern design sensibilities. She presented a contemporary take on traditional silhouettes with fitted bodices paired with voluminous gharara pants as well as draped dhoti ensembles, enhanced with Persian motifs beautifully ornamented with pearls throughout the collection. The intricate embroideries highlighted the palette in muted shades of cream, beige, black and gold with the occasional use of Persian red.


After Mini Bindra’s impressive showcase, Sahar Atif unveiled The Sultanate – a collection that brought exquisite embroidery with the drama of couture. The centuries’ old legacy of Islamic art, architecture and crafts was translated into the finest examples of elegant ensembles. The Sultanate was an amalgamation of purity of white-on-white juxtaposed against the modernity of Saai’s signature silhouettes. Saai’s creative techniques reinterpret intricately crafted textures through various forms of embroidery, giving each ensemble the essence of being a masterpiece. The use of motifs, floral, paisley and geometrics of the Islamic jaalis were dominant in this collection. Even though the unparalleled beauty of velvet as a base fabric was regal, a play on layering of organza added to the grandeur of the collection.

Sahar Atif’s showcase was followed by a hair and make-up presentation by Toni&Guy, presenting the latest hair and make-up bridal trends.

Next to grace the runway was Samreen Closet’s REET, an impeccable blend of traditional decency and modern sensuality. REET is sure to add an exciting new world of intelligent fashioned jewelry collection in your own jewellery box. The inspiration of REET was the extraordinary jewels of the Mughal Raj and the Persian Sultanate. It revived our historical tradition of passing down an heirloom to the bride. Providing an elegant fusion of cultural legacy, nobility and memories, it offered glowing enamels with an intriguing matrix to accent the bride’s loveliness. Samreen Vance’s TBCW 2014 jewelry collection was wonderfully versatile, bringing a fine designer collection of gold-plated and sterling silver jewellery to match the wearer’s beauty and taste. For the traditional bride, there’s a whirl of festive colour in the captivating collection by Samreen Vance. The superb designs in her precious jewels added a touch of glory and royalty to the bridal dress. Majestically crafted and set to perfection, it was designed to elevate natural splendour.

Show one of the final day was concluded by the designers duo Asifa & Nabeel. Their collection KLAH was all about needle artistry, influenced by the majestically sublime Islamic Art (the art of various rich cultures). The designs were partly inspired from the mesmerizing creativity of Alhambra Palace in Spain, considered one of the most classical artworks in Islamic history, which was being highlighted through elements of Persian Shahi Tabriz. Asifa&Nabeel designed KLAH, keeping in mind the magnificent signature approach of the label, with the trendiest of contemporary yet traditional styles to give an exquisite bridal look this season.

Show 2 started with an impressive showcase by Mehdi. His rich colour palette and design aesthetics were appreciated by the attendees.

Next to showcase was Munib Nawaz. Munib Nawaz’s TBCW collection, Paradise Express was a tribute to a journey, a destination and the medium through which our belief in love is attained. His collection embedded itself in the matrimony of obscure contrasts. The interplay of patterns, textures and colours paved way for a dimension of classic masculine silhouettes redefined for the modern man. Well crafted, luxurious fabrics, and a rich play of colours came together in this collection. This collection was about modernizing traditional menswear for the 21st century gentleman who stands out owing to his attention to details, quintessential ability to be stylish without following prescribed notions and crafting a look that blends elements of classic and contemporary together. Paradise Express was the journey of a man of style into making his love a reality!


Munib Nawaz’s collection was followed by the much awaited showcase of the day by the gurus of our fashion industry. The segment titled “Powerhouse of Fashion” presented the unique, edgy and chic capsule collections by HSY, Nicke Nina, Nilofer Shahid, Rana Noman, Zara Shahjahan and the fantastic duo, SanaSafinaz.


Gearing up for the grand finale of the 9th Telenor Bridal Couture Week, the audiences were given the last treat of the night with a special light show by Shahzad Disaster and his gang, the performance further charged up the attendees, setting the mood for the grand finale


The bridal extravaganza was concluded by none other than the brilliant Umar Sayeed. His collection left the audiences mesmerized in its beauty and design aesthetics. The finale closed in a grand and dramatic style with brilliant choreography and huge round of applause from the audience.

The show was produced by the in-house team of HUM Network, choreographed by the designer and choreographer extraordinaire HSY, with backstage management by Production [021]. The make-up and grooming was done by N-Pro and N-Gents. The event was powered by Q Mobile and co-sponsored by Tapal Green Tea. FM106.2 was the official radio partner; snack partner was Peak Freans, with Nestle Pure Life as an associate sponsor, and fragrance partner was Junaid Jamshed J. TBCW was refreshed by Diet PEPSI. Faisal Farooqui and his team at Dragonfly along with in-house photographer, Haris Usmani were engaged for all official photography of the event. PR of the event was handled by the PR department of HUM Network Ltd.