Bridal Couture Week is Pakistan’s premier bridal fashion show, produced by HUM Network Limited under the Style 360 banner. The three-day-long fashion extravaganza has become the most coveted runway for established and aspiring fashion designers in the country, thanks to its core team’s commitment and dedication to the vastly growing fashion industry of Pakistan. Bridal Couture Week has paved the way for Pakistani fashion designers in making their mark not just in their home country but on the global fashion stage as well by encapsulating the latest bridal trends for a global audience.

BCW is held semi-annually, with an edition each in Karachi and Lahore at sophisticated venues, showcasing the best Pakistan has to offer in wedding wear – amid a frenzy of interest from buyers, fashion critics, celebrities, socialites and media. With international designers gradually becoming a regular feature, BCW is known for a lot more than just presenting immaculately choreographed shows with fabulous bridal wear; the event surpasses expectations with its state-of-the-art set design in each subsequent edition.

The country’s grandest bridal showcase brings an array of fresh talent along with established names on a common platform while opening a myriad of opportunities for stakeholders in the fashion industry for promotion – owing to a strong media presence from all over the country – as well as for business as the event gives apparel and jewellery designers a platform to engage directly with consumers and buyers. BCW is broadcast on various channels of HUM Network locally and internationally, thus enhancing the reach of all its associations, along with a strong presence in national press and media, as well as the social media front.

Keeping in line with our commitment to assisting growth in the fashion industry, a separate segment in each edition, titled Telenor Karo Mumkin, allows aspiring designers to showcase their talent on the biggest bridal fashion platform Pakistan has to offer.

Opulent eastern bridal wear is a vital component of the most important event in Asian cultures: weddings! Over the years, Bridal Couture Week has helped the world recognise Pakistan for its  overwhelming potential in wedding wear, as well as boosting the “fashion economy” in the country. Some of the most glamorous celebrities have donned showstoppers for various designers in each edition, along with established supermodels and aspiring new faces. Take a look at some of our previous instalments for proof of innovation, glamour and style!