Armed with confidence and dynamism after graduating from the National College of Arts in Lahore, Zara Shahjahan started off her namesake brand for the everyday woman in 2004.
The brand’s design philosophy celebrates the marriage of old world charm and modern sensibility, with a strong focus on fashion that is chic, feminine, and more importantly, very wearable. This philosophy is exuded in all the four main product lines under the label: Pret, Luxury Pret, Luxury Formals and Bridals. COCO by Zara Shahjahan is a high-street, sub-brand of the label that offers comfortable and quirky casual wear for the modern woman.
Zara Shahjahan is the only premium designer-wear brand with a wide product range and the largest structured retail network in Pakistan with stores in Lahore, Islamabad and Karachi alongside its international presence, with products being available across the world at numerous multi-brand stores.