Erum Khan is a designer label which stands for timeless style and effortless femininity, distinguishing the brand in the local fashion industry. She specializes in formal, semi-formal, party and bridal wear. The designer has established an acute recognition among her critics and followers alike for her exquisite tailoring skills combined with a street avant-garde style. She has been applauded for her ability to strike a balance between traditional cultural artistry, modern and classic cuts and drapery. Erum Khan is synonymous with glamour and elegance, with each piece a symbol of exquisite craftsmanship and design aesthetic. Erum Khan has also participated in the Pakistan Fashion Week 8 London, Pantene Sunsilk Fashion Week 2015, Telenor Fashion Week and Bridal Couture Week 2012. She has a wide media presence and is a personal favorite amongst the fashion circles within Pakistan and abroad alike.